Visualisasi Iklan Cetak Mobil VW ”New Beetle” Sebagai Pencitraan Hubungan Manusia dan Teknologi

  • Hendro Aryanto Program Studi Desain Komunikasi Visual, Jurusan Seni Rupa, Universitas Negeri Surabaya, Surabaya
DOI: https://doi.org/10.9744/nirmana.11.1.pp.%2033-40
Keywords: print ad, VW Beetle, image, human, technology.

Abstract

When a new car is launched to the market, sometimes it begins with the appearing of the product advertisement. This happened with VW’s products. In VW Beige â€New Beetle†and VW Black â€New Beetle†print ad versions, they are shown as symbols of beauty and comfort because of their modern technology. VW â€New Beetle†could be the peoples’ choice in many countries with different geographical and cultural backgrounds. In the commodity society, beauty is priceless, for it is supported by the image culture which emphasizes appearance. This point will support belief and loyalty to the brand. Abstract in Bahasa Indonesia: Ketika sebuah mobil baru diluncurkan ke pasar, biasanya diawali dengan pemunculan iklan produk tersebut. Ini yang nampak pada produk VW. Pada iklan cetak versi lipstik VW Beige â€New Beetle†dan VW Black â€New Beetleâ€, merupakan simbol kecantikan dan kenyamanan karena teknologinya yang modern. VW â€New Beetle†bisa menjadi pilihan orang-orang di negara manapun yang mempunyai geografis yang berbeda-beda tentunya dengan budaya yang berbeda pula. Dalam masyarakat komoditas, kecantikan adalah sangat berharga, karena didukung budaya citra yang mengutamakan penampilan. Hal ini akan mendukung keyakinan dan kesetiaan pada merek tersebut. Kata kunci: iklan cetak, VW Beetle, citra, manusia, teknologi.
Published
2010-12-03
Issue
Vol 11 No 1 (2009): JANUARY 2009
Section
Articles

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