Efektivitas Corporate Identity Join Pre-School and Enrichment sebagai Media Promosi di Surabaya
Abstract
Development of Science and Technology in this globalization era which is supported by comprehensive, wide open, and easily accessible information facilities, encourages the Indonesian public mindset to become a modern mindset. This modern mindset even penetrates into all areas including in the field of education. If education used to not be considered for girls, today it has now become a need for all people, whether male or female. Not only that, the high levels of education achieved and the image of the selected educational institutions become markers of modern social class society in big cities now, not just in some areas of Surabaya. There are so many early educational institutions in Surabaya and almost all offer best quality education. But the difference is how the institution portray himself to the eyes of the community through corporate identity. The reflection of an institution or company image that often we know as corporate identity will be discussed through this study. Abstract in Bahasa Indonesia; Perkembangan Ilmu Pengetahuan dan Teknologi di era globalisasi ini yang ditunjang dengan sarana informasi yang lengkap, terbuka lebar serta mudah diakses mendorong pola pikir masyarakat Indonesia menjadi pola pikir modern. Pola pikir modern ini pun merambah ke segala bidang tak terkecuali bidang Pendidikan. Jika dulu pendidikan dianggap tidak terlalu penting secara khusus bagi anak perempuan maka saat ini pendidikan menjadi suatu kebutuhan penting bagi semua orang, baik laki-laki atau pun perempuan. Bukan hanya itu, tingginya jenjang pendidikan yang diraih dan citra lembaga pendidikan yang dipilih menjadi suatu penanda kelas sosial masyarakat modern.di kota-kota besar saat ini, tak terkecuali Surabaya. Ada begitu banyak lembaga pendidikan di Surabaya dan hampir semua menawarkan kualitas pendidikan yang baik. Namun yang menjadi pembeda adalah bagaimana lembaga pendidikan tersebut mencitrakan dirinya di mata masyarakat melalui identitas perusahaannya. Pencitraan diri dari suatu lembaga atau perusahaan yang sering kita kenal dengan corporate identity inilah yang akan dibahas melalui studi ini. Kata kunci: pendidikan usia dini, corporate identity, logo, media promosi.Authors who publish with this journal agree to the following terms:
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